I’m a freelance digital marketing and e-commerce professional working from London, UK. I help companies throughout the UK get the most out of their websites. Your website is your primary marketing tool and is an incredibly efficient way to introduce new customers to your business. Together with my team, we aim to ensure:
- Your website is found by the people looking for the services you offer. This can be done through search engine optimisation, search engine advertising, affiliate marketing, display advertising, social media marketing, local online advertising and much more…
- Your website is best placed to serve potential customers who arrive at it. What are people looking for? Have they found it easily? Did they arrive at the correct place? Have you secured them as a new customer? If not, why not? There is a wealth of information you can gather by analysing how visitors reached you and what they then did on the site. Much of this can even be gained for free with basic analytics packages.
- You understand how visitors are interacting with your site and the efficiency of your marketing efforts. We will explain all aspects of digital marketing and on site optimisation so you have a clear picture of what’s important and how to develop the most cost effective and efficient digital strategy.
Experience
I began my marketing career advertising the teaching profession for the Training and Development Agency for Schools. In my spare time I also ran my own affiliate websites. I then moved to Europe’s most successful search marketing agency The Search Works (now part of leading digital marketing company TradeDoubler). There I worked on digital campaigns for many of the UK’s most significant websites and companies.
After The Search Works I moved to The Carphone Warehouse where I was responsible for all digital marketing activity. Working with some of the best people in the industry, I oversaw a range of successful strategies to improve SEO, PPC, affiliate marketing, social media, display activity, on site conversion and web analytics.
In October 2009 I took the decision to become a freelance digital marketing and e-commerce consultant and use my expertise to help businesses around the UK get the very most from their websites.
If you would like to discuss the opportunities for your website and company then please get in touch.